For my undergraduate senior thesis, I focused on developing a solution for the urban business woman and her need to carry multiple bags.
I began by conducting observational research in two urban locations to determine the target persona and better understand their daily habits.
A trend analysis compiled of popular colors, textures and styles was developed for the target consumer.
The initial design began by looking at the female form to ensure a design that contoured to a woman’s body.
The primary focus was around organization, versatility and style. Eventually a concept emerged that seamlessly transformed from a shoulder bag to a backpack. A full-scale preliminary prototype demonstrates the two distinct functionalities.
Unlike any other handbag, Zag quickly transitions from a sophisticated shoulder bag to a sporty backpack making it ideal for any situation throughout the day.
Technical details, patterns, color schemes and branding were all developed to show the manufacturing specifications.