This undergrad, three person group project was focused on making farmers’ markets more profitable and manageable for vendors. We focused on five key areas; storage, transportation, refrigeration of products, set-up and overall aesthetics.


After visiting several farmers’ markets and conducting expert interviews with industry professionals we began to develop concepts that targeted our five initial focus areas.


Our team built a full scale working prototype of our initial design that consisted of modular components that could be configured into numerous arrangements. The full scale prototype was set up at a local farmers market to test vendor and consumer reactions.

Evaluative Research

With a short survey and a day of talking to farmer market enthusiast, our team received feedback on our design from a variety of perspectives.

Final Design

The final concept was slightly simplified to reflect the feedback gain from our initial prototype.