Fashion and beauty videos, particularly haul videos- those that summarize a recent shopping trip- have quickly grown into a YouTube phenomenon. Today, over 50 million people devote more than 1.6 billion minutes watching these videos. My thesis explores opportunity areas to develop products, services, or systems that support YouTube creators and consumers, retailers, and other media channels involved.
We created five of our own fashion and beauty videos over the course of the project to gain insight on the felt-life experience of haulers. Over repeated attempts, we became more familiar with the challenges of planning, shooting, and posting videos.
To make sense of the data we collected, we iteratively produced many maps and diagrams throughout the data collection process. One of the first observations we made in analyzing the haul videos was that creators were making more than simply haul videos.
Through an ongoing discussion of our findings, maps, and diagrams, we have identified several opportunities where interaction design could have a significant impact on the video hauling universe.
We have chosen to focus on how fashion and beauty videos are consumed and are in the process of developing and testing concepts within this space.